Advertising makes it possible to influence consumer demand at every stage of today’s digitally-driven shopping process. Integrated ad campaigns use advanced data-targeting capability to reach likely in-market buyers across paid search, display, social and video channels. It’s an advertising solution that is innovative, efficient and effective.

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Influencing shoppers who are in the early stages of their automotive shopping process helps to drive demand for your vehicles and services. Display advertising, Facebook advertising, and video advertising are core components of a strong demand generation strategy. provides the industry’s premier solution for generating demand.


Powered by the industry’s most innovative data-targeting technology, Display drives new customer demand more effectively than ever before. Our technology works by connecting your website and inventory with every major digital advertising exchange, bringing you the following benefits:

  • Strategic campaigns tailored to your goals.
  • Buyer targeting, powered by real-time bidding
  • A protected investment: is registered with the Trustworthy Accountability Group (TAG) and is actively taking steps to battle click fraud.
  • HTML5 formatting ensures cross-channel uniformity.
  • Compliance and co-op eligibility.

FACEBOOK ADVERTISING’s Facebook Advertising solution is specifically tailored for automotive. These campaigns are aligned with your specific sales strategy with ads that are deep-linked to your inventory. Ads are generated dynamically based on customers’ interests and behaviors on Facebook, whether they have visited your website before or not, actively influencing their path to purchase.


Once a shopper has determined which vehicle or service they’re looking for, demand capture techniques like paid search and retargeting help to drive the shopper to your virtual showroom and dealership.


Although the vehicle purchase process is different for every shopper, most automotive shoppers visit multiple research sites prior to making a purchase decision. On average, shoppers visit 5.5 sites during online research before making a purchase1. retargeting retains shoppers interest and drives them back to your virtual showroom. If your salespeople would follow up with anyone who visited your physical showroom, why wouldn’t you do the same for your virtual showroom?

PAID SEARCH Paid Search is a highly awarded and trusted paid search partner in the automotive industry. Our technology is fully integrated with your inventory, and directly connected to automatically populate your vehicle-specific ad content. This proven dealer-specific solution was built to differentiate your dealership and capture existing demand in your market.

  • Unique: Campaigns align with your strategy, and can reflect your specific copy and messaging.
  • Automated: Ads reflect your specific inventory, automatically.
  • Proven: pioneered dealership-specific paid search, and we are continuously innovating.


You’re never on your own with Our teams proactively partner with you to align your strategy and budget with our technology. Once your dealership’s campaigns are underway, dedicated Digital Advisors monitor them on your behalf, optimizing for results and providing detailed monthly insights.