Next-Level Technology for Dealership Marketing
L2T has partnered with thousands of dealers, launched thousands of campaigns and reached millions of qualified shoppers. Our best-in-class automotive digital marketing experts and customer success team strategize your digital marketing plan and help you drive results for your business. L2T’s next-level digital marketing solutions – paid search, paid social, display, SEO, reputation management, social media – improve performance and profitability for your dealership, based on your business goals.
Our proprietary AutoQuity™ digital advertising platform uses machine learning to programmatically optimize your campaigns across all channels and makes digital marketing faster, easier and precision-targeted for our dealers. This platform was made with dealers in mind. With a 24/7 Performance Dashboard, partnerships with Google, Facebook and Microsoft and a customer success team we drive results for our dealers.
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L2TMedia Paid Search
The Most Essential Step in Targeting In-Market Shoppers
Paid Search ensures your dealership is there to engage with ready-to-buy shoppers. With a focus on the best-performing keywords, L2T achieves better-than-average click-through rates for our dealers and we help:
- Drive more vehicle views, customer leads and store visits
- Expose your incentives and offers
- Capture more mobile traffic and calls
- Focus on best-performing keywords
- Provide strong ad copy and call-to-action
L2TMedia Paid Social
Target In-Market Shoppers on Facebook and Instagram
Paid Social allows you to hyper-target in-market shoppers based on multiple online behaviors. Paid Social advertising includes:
- Hyper-targeted advertising opportunities
- Retargeting and similar audiences
- Leveraging all Facebook ad format options
- Exposure to your current incentives and offers
- Sending qualified traffic to your website
L2TMedia Display Advertising
Drive Awareness and Maximize Impressions to Drive Interest
Display Advertising increases consideration by in-market shoppers by increasing your dealership brand awareness with eye-catching visuals of your vehicles. With a focus on location-based and behavioral targeting L2T will help you use engaging display advertising to:
- Drive high-quality website traffic
- Increase consideration by in-market shoppers
- Send qualified shoppers back to your website
- Boost vehicle views with dynamic VDPConnect ads
- Provide the visual pop to your ads with our proprietary AdBuilder
L2TMedia Performance SEO
Amplify Your Dealership’s Organic
SEO provides long-term gains in search visibility and increases in organic website traffic. L2T’s SEO technology platform uses data-driven insights and machine learning to optimize your website and boost your position in search to:
- Increase organic relevancy
- Direct more searchers to your dealership
- Monitor your top competitors
- Ensure local business citation accuracy
- Create fresh and evergreen website content
L2TMedia Reputation Management
Attract Customers with Your Online Reputation
Reputation Management is key for in-market buyers since most shoppers trust online reviews and they factor heavily in their dealer selection process. L2T will help your dealership build a strong reputation online and maximize the opportunities with your reviews to:
- Demonstrate to shoppers that you care
- Appear higher in search results
- Aid in capturing reviews from customers
- Monitor reviews on multiple review sites
- Address negative reviews, and respond within 24 hours
L2TMedia Social Impact
Engage with Your Community on Social Media Platforms
Social Impact organically builds long-term loyalty for your dealership and extends the reach to future shoppers. With a focus on extending engagements with active shoppers L2T builds your social page interactions to:
- Optimize your social profiles
- Establish a connection with your customers
- Build a forum for relevant content and reviews
- Create a more qualified base
- Enhance your SEO presence
L2TMedia AutoIncent™
Showcase Your Incentives to Attract Shoppers
AutoIncent™ exposes your current incentives to give active car shoppers what they want, Information on inventory and price. AutoIncent™ makes it easy for dealers and encourages website conversions. This allows for seamless website updates to:
- Publish specials dynamically
- Maximize your vehicle views
- Ensure consistent pricing and messaging