L2t Media

Next-Level Technology for Dealership Marketing

L2T has partnered with thousands of dealers, launched thousands of campaigns and reached millions of qualified shoppers. Our best-in-class automotive digital marketing experts and customer success team strategize your digital marketing plan and help you drive results for your business. L2T’s next-level digital marketing solutions – paid search, paid social, display, SEO, reputation management, social media – improve performance and profitability for your dealership, based on your business goals.

Our proprietary AutoQuity™ digital advertising platform uses machine learning to programmatically optimize your campaigns across all channels and makes digital marketing faster, easier and precision-targeted for our dealers. This platform was made with dealers in mind. With a 24/7 Performance Dashboard, partnerships with Google, Facebook and Microsoft and a customer success team we drive results for our dealers.

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L2TMedia Paid Search

The Most Essential Step in Targeting In-Market Shoppers

Paid Search ensures your dealership is there to engage with ready-to-buy shoppers. With a focus on the best-performing keywords, L2T achieves better-than-average click-through rates for our dealers and we help:

  • Drive more vehicle views, customer leads and store visits
  • Expose your incentives and offers
  • Capture more mobile traffic and calls
  • Focus on best-performing keywords
  • Provide strong ad copy and call-to-action

L2TMedia Paid Social

Target In-Market Shoppers on Facebook and Instagram

Paid Social allows you to hyper-target in-market shoppers based on multiple online behaviors. Paid Social advertising includes:

  • Hyper-targeted advertising opportunities
  • Retargeting and similar audiences
  • Leveraging all Facebook ad format options
  • Exposure to your current incentives and offers
  • Sending qualified traffic to your website

L2TMedia Display Advertising

Drive Awareness and Maximize Impressions to Drive Interest

Display Advertising increases consideration by in-market shoppers by increasing your dealership brand awareness with eye-catching visuals of your vehicles. With a focus on location-based and behavioral targeting L2T will help you use engaging display advertising to:

  • Drive high-quality website traffic
  • Increase consideration by in-market shoppers
  • Send qualified shoppers back to your website
  • Boost vehicle views with dynamic VDPConnect ads
  • Provide the visual pop to your ads with our proprietary AdBuilder

L2TMedia Performance SEO

Amplify Your Dealership’s Organic

SEO provides long-term gains in search visibility and increases in organic website traffic. L2T’s SEO technology platform uses data-driven insights and machine learning to optimize your website and boost your position in search to:

  • Increase organic relevancy
  • Direct more searchers to your dealership
  • Monitor your top competitors
  • Ensure local business citation accuracy
  • Create fresh and evergreen website content

L2TMedia Reputation Management

Attract Customers with Your Online Reputation

Reputation Management is key for in-market buyers since most shoppers trust online reviews and they factor heavily in their dealer selection process. L2T will help your dealership build a strong reputation online and maximize the opportunities with your reviews to:

  • Demonstrate to shoppers that you care
  • Appear higher in search results
  • Aid in capturing reviews from customers
  • Monitor reviews on multiple review sites
  • Address negative reviews, and respond within 24 hours

L2TMedia Social Impact

Engage with Your Community on Social Media Platforms

Social Impact organically builds long-term loyalty for your dealership and extends the reach to future shoppers. With a focus on extending engagements with active shoppers L2T builds your social page interactions to:

  • Optimize your social profiles
  • Establish a connection with your customers
  • Build a forum for relevant content and reviews
  • Create a more qualified base
  • Enhance your SEO presence

L2TMedia AutoIncent™

Showcase Your Incentives to Attract Shoppers

AutoIncent™ exposes your current incentives to give active car shoppers what they want, Information on inventory and price. AutoIncent™ makes it easy for dealers and encourages website conversions. This allows for seamless website updates to:

  • Publish specials dynamically
  • Maximize your vehicle views
  • Ensure consistent pricing and messaging