Sokal + Mazda Partnership = Transparency, Performance & Trust
Sokal Digital is a full-service digital agency that offers all-encompassing solutions from paid search and programmatic display to social media marketing and Connected TV/OTT, all powered by our Momentum digital ad platform. We pride ourselves on acting as a full extension of our clients - always keeping their vision and goals top of mind. We’ll leverage our innovative tools and digital experts to meet the fast-paced demands of your business and offer data-driven strategies alongside a media mix that’s completely customized for your dealership to ensure success, optimal ROI and outstanding customer satisfaction.Video Overview Compare Packages Enroll PRICING & PACKAGES
Be There & Be Seen When Shoppers Are Looking For You
Paid Search Advertising:
Sokal’s Momentum platform is a leading technology platform that, in part, delivers optimized Paid Search campaigns generating high quality website traffic through highly relevant ads that increase lead and conversion volume that will outperform your current Paid Search campaigns. Momentum Search campaigns run on both Google and Bing and include New Car, CPO and Fixed Ops.
- A / B tested custom ad copy
- Continuous budget adjustments (6x / day through the Momentum platform)
- Keyword optimization tool identifies underperforming keywords (e.g., low quality score, high cost per click, low click through rate, low conversion rate)
- Unique “waterfall” negative keyword strategy that aligns higher converting keywords with the person who is searching closer to the bottom of the buying journey (i.e., ready to purchase)
- Top zip code targeting, radius targeting and automated bid adjustment in a dealerships most strategic geographic areas
Momentum Display & Dynamic Retargeting
Build Your Dealership Brand and Future Proof Your Business
Momentum Display & Dynamic Retargeting:
95% of dealerships have a top-of-mind awareness less than 5% of the time. Sokal’s Momentum display and retargeting solutions help build your brand faster by delivering compelling and compliant display ads that reach the top of the funnel car buyers and then keeps them engaged throughout their buying process.
Momentum programmatically delivers display retargeting ads dynamically to the right audiences based on the specific make and model that they viewed on your dealership website.
- Target in-market audiences specific to your brand and audiences of people specifically on vehicle shopping and researching on the most popular 3rd party listing and automotive websites
- Dynamic VIN specific co-op compliant ads
- Strategic sales zip code targeting combined with radius targeting for highly-localized campaigns
- Continuously-updated audiences with our Momentum proprietary optimization tool
Be Social and Get in Front of 200+ Million Monthly Car Shoppers
Momentum Social combines VIN-Specific inventory ads, custom carousel ads, video and Facebook lead ads to deliver potential buyers from the awareness stage all the way through the decision phase of their car buying journey. Generate awareness, retarget those who’ve shown interest and convert to highly qualified leads with advanced audience targeting, whether their scrolling on Facebook or Instagram.
- Various ad formats served at the right time to the right person (e.g., single image, carousel, video, collection, lead ads)
- Dynamic carousel ads serve inventory directly from the site based on user interaction and the specific make and model that they viewed the most on your website.
- Engagement-based audiences paired with lookalike audiences that generates a deliberate audience strategy
Powerful Audience Targeting with Insights that Eliminate Wasted Ad Spend
Sokal Audience Technology takes the guesswork out of your digital advertising campaigns, making sure that your ads are in front of the right people at the right time to make sure they are listening to what you have to say through your advertising.
- Utilize 3rd party data to reach specific demographic profiles (Household Income, Age, Gender)
- Reach specific people based on where they are in their buying journey like their search behavior, website they have visited and specific makes and models they are considering.
- Leverage dealer’s 1st Party Data (CRM and DMS data) to reach current customers
- Audiences from the customers shopping and visiting your website
- Retargeting lists that ensure that your advertising stays in front of people who have visited your website
- Reach across all devices with cross device tracking and retargeting (someone sees your Connected TV and then gets retargeted with a relevant display ad).
Momentum Email Marketing
Stay Top of Mind with Your Customer Base and Reach New Shoppers with Compelling, Targeted Emails Designed to Maximize ROI
Momentum Email Marketing:
Email marketing is still the most cost-effective way to target your potential market. It allows you to target with pinpoint accuracy potential buyers that are currently in the market for a car, thus infusing yourself into their current search and putting your dealership name in the forefront of their mind. The added bonus with email marketing is that it’s a gateway to retargeting, allowing for even more increased brand awareness.
- Rich, dynamic creative designed custom by our in-house creative team
- Completely customized campaign strategy and targeting designed specifically with your dealership goals in mind
- Access to our in-house content writers and designers whose sole job is to focus on creating the best email campaigns in the industry
- We consistently run A/B tests, along with statistical analysis to determine what does and doesn’t work ensuring the greatest ROI
- Sales matchback reporting provides insight into each campaign’s success
- Google Analytics tagging
Stand Out Against the Competition and Bring Your Brand to Life with Unique and Engaging Custom Creative
Sokal Creative Services:
In today’s market, it’s crucial you stand out from the pack - not get lost in it so when a customer is shopping for a new vehicle, they think of your dealership first over the competition. Our award-winning creative team designs can work with you to provide your dealership a unique voice, our services include:
- Special page creative
- Website homepage sliders
- Print ad creation
- Custom logos
- Event banners
- Branding and Re-branding
- Creative strategy
- Customized design fit for your dealership
- Quick turn-around times
- Website consistently updated
- Attract more buyers with unique creative