Mazda Third-Party Leads Program

Mazda Third-Party Leads Program

Mazda is excited to announce the new Mazda 3rd Party Lead Program. The new program allows dealers more flexibility in the leads they receive and aims to improve 3rd party lead quality. Dealers will be able to monitor progress and leverage sales data from Mazda Digital Analytics Dashboard to target high performing zip codes and optimize the number of leads they receive.

Note: All dealers must re-enroll in order to participate in the program.

The Mazda 3rd Party Lead Providers include:

  • Autoweb Inc (Autobytel) - $12/lead
  • Kelley Blue Book - $12/lead
  • Cars.com/Newcars.com LLC - $14/lead
  • Buyerlink - $14/lead

Benefits include:

  • Provider Performance - providers will be continuously monitored for optimal performance within the program
  • Lead Caps - dealers can control the number of leads they receive
  • erritory Customizations - dealers can adjust the zip codes from which they receive leads

FOR THIRD PARTY LEAD PROVIDER CHANGES OR ZIP CODE EXCLUSIONS: Please reach out to the MDCP Dealer Support Team by emailing or calling 1-844-683-3151.



Universal Terms and Conditions of the Use and End User License Agreement - Mazda Dealer Digital Certified Program

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