Overview
The Mazda Promise is Mazda's commitment to a customer-first shopping and purchase experience rooted in the spirit of Omotenashi. By enhancing transparency, convenience, and care, it helps customers shop with confidence while delivering a more seamless and personalized experience.
Mazda Promise Purchase Experience
By enrolling in the Mazda Promise Purchase Experience, your dealership gains access to a connected retail experience that helps create:
- Greater transparency throughout the shopping and buying journey
- A seamless customer experience across online and in-store interactions
- Enhanced convenience through integrated retailing tools and processes
- Stronger customer trust and satisfaction through a consistent Mazda experience
Enrollment Guidelines
Enrollment must be completed by the Dealer Principal or General Manager, as an authorized representative.
Why Enroll?
Participation in Mazda Promise Purchase Experience helps your dealership:
- Deliver a more transparent and customer-focused buying experience
- Align with Mazda's retail vision and Omotenashi philosophy
- Access Mazda Promise Purchase Experience technologies and program benefits
Enrollment is subject to acceptance of the Mazda Promise Purchase Experience Dealer Participation Agreement and completion of all enrollment requirements.
Enrollment Process
Enrollment is designed to be completed in a few simple steps:
- Input dealership information
- Select your trade appraisal provider
- Select your digital retailing provider
- Acknowledge Stripe Connect account requirement
- Acknowledge accessory participation
- Review and accept the Dealer Participation Agreement
- Review and accept the Terms and Conditions
- Review the Mazda Promise Purchase Experience Data Share Addendum
- Confirm your information and submit enrollment
Following review, Mazda will provide activation details, onboarding support, training resources, and implementation guidance.