Training Program


The Mazda Digital Certified Program (MDCP) aims to provide you with the resources you need to enhance your sales and marketing efforts. As part of MDCP, Mazda offers Digital Consultants to high impact dealers. These Digital Consultants are automotive experts whose goals are to help dealers improve their internet sales processes by identifying areas of opportunity and implementing an improvement plan for all consulted dealers.

Our consultants work onsite in your store to help with the following challenges:

  • Staffing structure and business models
  • Lead Process Improvement
  • Technology Utilization and Integrations
  • ROI/Digital Marketing Analysis

If you would like to learn more about the availability of a consultant to help you, please contact your District Manager.