Dealer eProcess


The DEP website platform was designed with a unique, customer-centric design. All website features, from navigation to image optimization, were built within our responsive platform to give your Mazda customer the quickest, easiest car-buying experience possible. Regardless of device, customers will have a completely hassle-free browsing experience that one else can match. The ease of use of our platform is the reason why no sites generate more leads than Dealer eProcess.

Dealer eProcess developed its website platform from the ground up, and is the only company in the industry that utilizes 2nd-generation RESS Responsive technology. RESS design ensures that your website functions perfectly on any device to give your customers the best possible web-browsing experience. With a true RESS site, every aspect of your website is optimized across all devices, giving your customers a fluid experience across all platforms. Schedule an online demonstration by calling 877-551-2555.

Compare Packages Enroll Pricing & Packages


Your website is your dealership’s first impression to all the shoppers in your market, so you better make it a good one. At Dealer eProcess, we create website designs that not only look spectacular, but use data-driven design components that allow us to make the highest converting website platform out there. Our sites are lightning fast, mobile first, and built to convert!


Google rewards sites that are SSL secure with higher search rankings. Plus, it’s always important to secure your customers’ information on your platform. SSL secure sites keep your customers’ data secure and gives Google a reason to rank your site higher in search!


Google has trained the world on how to easily search for anything they’re looking for, and we feel that your website should offer the same familiar experience. With our real-time site search, customers type in what they’re looking for and the site automatically presents them with any website content that matches their search.


With DEP’s Mega Menus, website navigation is quick and easy. Within this complete menu system, customers can find everything from full inventory listings to parts and service coupons. The customer never has to dig into your site to find the content they’re looking for because our Mega Menus bring it straight to them. Plus, by incorporating more relevant website content into the menu bar, Google gives your site more authority than ever before.


Most people open up their smartphone before they even get out of bed in the morning, so it’s crucial for your website to integrate with this technology. Apple and Google integration can send everything from directions to coupons straight to the native apps on your customers’ phones.


With today’s shoppers using their mobile devices to shop for cars, the number of pages a customer views on a website is lower. This means your customers are less likely to get past the SRP. Because of this, your SRP has to have as much functionality as possible in order to convert more of your web traffic. This is why we built our SRP to be the most functional and robust in the industry.

  • All Vehicle Photos & Max Photo Size
  • Video Integration
  • Custom Pricing Display
  • Lease/Purchase Payments
  • Pricing Calculations with Disclaimers
  • Monthly Payments
  • Custom Call-to-Action Buttons
  • Price Drop Alerts
  • One Minute ePrice
  • Price Unlock
  • Detailed Vehicle Info & Comments
  • Side-by-Side Comparison
  • Window Stickers & Brochures
  • 3rd Party Integrations


For the customer that wants to take a closer look at a vehicle on your site, we’ve developed the industry’s most complete Vehicle Details Page (VDP). A shopper on the VDP is looking for information beyond the basic “VIN details” of that car.

  • 4K Photos with Hot Spots & Hyper Zoom
  • Vehicle Inventory Videos
  • 360° Interior & Exterior Views
  • Vehicle Details & Installed Options
  • Unlimited Customizable Pricing Fields
  • Automated Incentives, Rebates, & Specials
  • Lease/Purchase Payments
  • Trade-In Evaluation
  • Price Drop Alerts
  • One Minute ePrice
  • Price Unlock
  • Owner’s Manual
  • Window Stickers & Brochures
  • NHTSA Safety Crash-Test Ratings
  • Green Score Ratings
  • Vehicle Awards & Accolades


Customers now have the ability to zoom into your hi-res vehicle images for an even more detailed view of the vehicles on your lot. With DEP exclusive Hot Spots, we can layover vehicle info on your photos. Now, customers can truly experience your inventory directly on your website.


Dealer eProcess provides an industry-leading dashboard platform that ensures dealers can view and understand their data at the highest level. The DEP dashboard takes a cluster of raw data and creates actionable figures. Dealers can now see their best performing month(s) and quickly identify the strategy that results in selling the most cars, all in one dashboard. There’s no need to try and match up separate sets of data or guess as to which one is bringing the most sales into the business.


Website personalization is commonplace for all major ecommerce sites out there, so it needs to be a part of your dealership’s website. Customers these days want your site to bring them the content they’re looking for, not the other way around. DEP’s Personalization Engine gives your customers the “Amazon experience” by bringing the most relevant content to every shopper whenever they visit your site.


The Smart Search bar prompts each customer to continue researching the vehicles they’ve shown the most interest in.


Each customer sees banners custom-tailored their needs and interests.


Your website model scroller gives the customer one-click access to the models they’ve viewed on your site.


If the visitor recently bought a car from you, homepage content will switch to focus on service offerings.


Your homepage becomes a video gallery of all the vehicles the customer is currently viewing, giving them quick access to those vehicles.


The chat box will show info and prompts regarding specific vehicles the customer has shown interest in.


The eAutoAppraise trade-in tool is consistently the top converting lead form on our dealers’ sites, and it’s easy to see why. By utilizing the power of KBB or NADA Guides, you can give consumers an exact valuation for their vehicle in a matter of seconds!


Generating high quality, tiered credit leads has never been easier than with the eCreditApp. The eCreditApp plugs into any dealer’s website and features a quick 3-step process. It does not require customers to enter their Social Security # or DOB, resulting in max conversion opportunity. Dealers can choose to pre-screen customers in real-time resulting in soft-pull data being delivered to the CRM of their choice.


With our logic-based DriveCentive platform, offers can be strategically placed in front of the right customers to give them that final push needed to get them into your showroom. Based on data, such as where a car shopper is located geographically or how many times they’ve been to the website, a targeted offer will automatically be offered to them. No more waiting for gift card redemptions, simply fill out the personalized offer and the dealer receives a high-quality lead directly to their CRM.


Custom Content: According to Google, content is a top-ranking factor. Most dealers simply don’t have the time or resources to be adding relevant, original content to their site on a regular basis. We ensure they get customized articles uploaded on their site every month. From new vehicle overviews and model comparisons, to service and finance information, we create engaging content that covers all aspects of your dealership!

Keyword Ranking Report: Improving your on-site optimization starts by creating relevant and consistent content. You then need to monitor the performance and impact that content has within search engine results. Identifying that impact starts by tracking your rankings for specific target keywords. Our Keyword Ranking Report includes metrics such as your average position, position fluctuation and top 10 keywords across all major search engines, all locations and all devices.

Local Listing Management: There are hundreds of online directories. Consistency across all of them is necessary to build authority with search engines, which ultimately leads to better rankings. However, monitoring and managing all directories to ensure business info (i.e. name, phone, address, hours, etc.) is consistent and accurate can be difficult and time consuming. Local Listing Management, powered by Dealer Watch, keeps all your online business listings up-to-date for you.

Reputation Management: Search Engines are taking into account the amount of quality, positive reviews your dealership accumulates. Maintaining your online reputation is necessary not only from an SEO perspective but can significantly impact your revenue stream. Our Reputation Management platform, powered by Dealer Watch, allows dealers to seamlessly monitor online reviews and social media mentions to ensure a positive brand identity is represented.

Used Cars Network: ‘Used Cars’ is the most searched term for the automotive industry and the most difficult search term to win organically, which is why the top positions are held by large automotive portals thanks to their size and inventory. The strategy behind the Used Cars Network is to drive more local traffic to your website coming from ‘used car’ searches and give an additional platform on which to showcase your used car inventory.


DEP’s Smart Automotive Retailing Assistant, seamlessly integrates into a dealer's website and walks the consumer through the user-friendly process of digital retailing. SARA incorporates soft-pulls via the eCreditApp, giving dealers the ability to pre-screen their customers without a SSN/DOB. This provides the dealer with the customer’s real-time credit score, along with a detailed account of their current auto loan. The eAutoAppraise pulls the customer’s vehicle valuations from Black Book, NADAguides, or KBB. The tool then uses data to perform an equity calculation which gets added to the deal.

SARA truly helps ease the customer’s perceptions of a painful in-store dealership experience, and turn it into a time to celebrate vehicle delivery!


AutoBot: AutoBot features artificial intelligence that conducts a conversation on behalf of the dealer. Answers are programmable ahead of time so dealers can ensure both consistency and accuracy with the responses. With DEP’s AutoBot, you have the potential to reach customers more efficiently, with high levels of customer engagement.

Co-Managed AutoBot with Texting: Artificial intelligence conducts a conversation on behalf of the dealer while allowing dealership personnel to jump into the conversation at any time to take over. (Facebook Messenger & Marketplace Chats Included)

Dealer Managed Chat: Chat has been a huge piece of website lead generation for years, and it’s not going away any time soon. Our Dealer Managed Chat platform puts you in charge of the conversation with consumers, allowing you to easily manage chats, send links to consumers, and get them to walk into the showroom! (Facebook Messenger & Marketplace Chats Included)

Co-Managed Chat: DEP manages all chats 24/7/365 on behalf of the dealership. You can watch chats happen in real time while having the ability to jump in and take over the conversation from our trained live chat agents. This style of chat allows you to have the best of both worlds and complete live chat coverage. (Facebook Messenger & Marketplace Chats Included)

Dealer Managed Texting: Two-way texting allows your customers to initiate an SMS text message directly with your dealership personnel. Efficiently track all messages, improve customer satisfaction, and increase response rates within your dealership.


We pull in all website and digital marketing data and match it to all DMS sales activity, providing a report that shows dealers what IS, and IS NOT helping sell cars. Tying together both online and offline data, 3rd party vendors, and more, we are able to give the exact formula of what produces the best results.


Parts websites have dominated this massive ecommerce segment for years, but now the tables have turned. Parts Catalog lets shoppers quickly find the parts they need and order them directly on your site from any device. Now you can gain a bigger piece of the multi-billion-dollar OEM parts segment and generate more cash for your store.


When you choose DEPi for your online dealership management solutions, you get access to sophisticated, state-of-the-art automotive inventory and data management software and services. With multiple packages, services, and tools, DEPi is able to serve your individual needs. Our automated and DIY tools are crafted to save your dealership time and money.


The fastest growing group of car buyers in the country is Spanish speaking shoppers. You might think Google Translate has you covered, but translation tools don’t work. You need a Spanish language site built from the ground up. Not only does a Spanish site speak to your Hispanic shoppers in a way that makes sense, but it also helps rank your site higher in Google when search settings are set to Spanish.