Parts & Service Digital Advertising Program


Consumers are increasingly relying on Search for Parts & Service information and decisions. Search Engine Marketing (SEM) should be a key component of a dealership’s digital parts and service marketing strategy. In addition, it’s important to ensure you are branding and driving awareness for your parts and service offerings through additional efforts such as Retargeting, Social Advertising, Video Advertising and even Display. The Mazda Parts & Service Dealer Digital Advertising Program connects you with the biggest names in automotive digital marketing to provide you the choice in who supports your Fixed Ops digital advertising efforts.

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Adpearance is the sales-obsessed digital marketing company focused on helping Mazda dealers sell more cars.

Improve your digital advertising performance with exceptional execution and exclusive inventory ad technologies focused on low-funnel searches. Drive organic traffic with strong SEO.

Generate the best bottom-line results with Adpearance, the certified digital marketing program partner with best-in-class technology and customer service.

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Dealer Inspire

Dealer Inspire (DI) is an innovative technology and digital marketing company dedicated to future-proofing local dealerships. Our industry-leading support team and modern solutions empower dealers to sell and service more vehicles, more efficiently through one connected platform. From search to signature, our tech and our team make automotive retail faster, easier, and more profitable for our dealer partners.

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Drive more business to your Mazda service center with DealerOn’s Fixed Ops Digital Advertising Strategies. Crafted with precision & built for success. Our campaigns leverage your own data, to precisely target consumers who are ready to walk in the door. Combined with our ROI based reporting, you will be able to track actual repair order volume generated from our campaigns.

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Dealer eProcess

Dealer eProcess is the industry leader in parts and service digital marketing. For years, we’ve helped Service Managers drive more traffic to their service lanes by targeting customers at the exact moment they go online to search for a dealer who can service their vehicle. This targeted approach helps us generate more ROs and Upsell opportunities for our dealers’ service departments, which leads to more revenue and greater profits.

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Dealer Teamwork

Drive more actionable sales opportunities and reach more in-market shoppers with Dealer Teamwork. Our patented MPOP® technology connects to your website and primary digital channels so you can automate much of the manual effort traditionally required to create and publish content. Our automation platform helps dealers efficiently communicate their vehicle and service offers on the omnichannel scale via landing pages, organic search, PPC, social ads, and into an email campaign builder. Dealer Teamwork combines automation, data-driven strategies, and exceptional customer service so you no longer need to sacrifice speed, quality, or budget when it comes to your digital marketing.

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Force Marketing

When it comes to automotive marketing, understanding the customer journey is key to the success of any marketing strategy. With Force Marketing’s rich portfolio of brands you can now rely on one partner to deliver the right message to the right consumer during every stage of their car shopping, buying and service journey. From the time a consumer begins consideration on brand, price and dealer location, to the moment they consider their purchase or financing options, down to the communication after the sale through service and parts support. Force Marketing offers a new front-to-back consumer lifecycle marketing solution.

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L2T Media connects dealers with in-market service and parts shoppers. L2T’s best-in-class digital team and customer success team works with your dealership to strategize your fixed ops digital marketing plan and help you get results for your business. Innovative digital marketing technology and industry leading partnerships with Google, Facebook and Microsoft make it easy for dealers to drive interest in their service and parts business. With transparent pricing and performance KPIs, L2T is your next-level technology partner to build your fixed operations business.

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Get more, every day, with PureCars. PureCars is dedicated to delivering more for Mazda Dealers. More clicks, leads, calls, service appointments and ROs, every day. The PureCars Platform is the first and only industry-specific, proprietary platform to give dealers everything in one place -- including full funnel, integrated digital advertising across all major channels, VIN-level attribution, inventory & market insights, and opportunities -- giving Mazda dealers everything they need to book more service appointments, sell more cars and achieve a higher ROI.

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Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes.

Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo®, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

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J.D. Power UnityWorks is the automotive industry’s premiere video advertising provider. As a pioneer in personalized, data-driven video experiences, we provide dynamic and interactive products for dealers that maximize customer engagement and optimize the shopping experience. Innovated from our visual assets and proven data technology, our product suite redefines how to communicate with today’s car shoppers—leading to more traffic, engagement and sales.

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